Vintage Cars | Sheaff : ephemera

Vintage Cars

Auto Sales Brochures From roughly 1935 through 1940, it was in vogue for the covers of automobile sales literature to feature strong images, commonly in color artwork, of the diagonally up-thrusting front end of each model. Previous sales literature had generally shown the front of a car in dead-on full frontal view, and the industry mostly went back to that approach in the 1950s, though some pieces through the 1940s and 1950s also adopted the diagonally up-thrusting angle so popular in 1939.

1936-OpelP4-150

1936 Opel P4


1934DeLuxeFord150

1934 De Luxe Ford (British)


1934Oldsmobile150

1934 Oldsmobile Six


1933Donet150

1933 Donet ( not in Sheaff collection )


Citroën150

 Citroën ( not in Sheaff collection )


1935NashLaFayette150

1935 Nash LaFayette


1936DeSoto150

1936 De Soto


1934Hupmobile150

1934 Hupmobile (front and back covers)


1935Hupmobile150

1935 Hupmobile


1936FordV8-150

1936 Ford V-8


1937Oldsmobile150

1937 Oldsmobile


1938OldsmobileSepia150

1938 Oldsmobile


1937Plymouth150

1937 Plymouth


1938DeSoto150

1838 De Soto


1938Ford150

1938 Ford V-8


1938Oldsmobile150

1938 Oldsmobile


1939DeSoto150

1939 De Soto


1939Singer150

1939 Singer


1939Studebaker150

1939 Studebaker


1939Plymouth150

1939 Plymouth


1939Buick150

1939 Buick


1940LincolnZephyr150

1940 Lincoln Zephyr


1940Graham150

1940 Graham


1940Ford150

1940 Ford 


1941Chevy150

1941 Chevrolet


1941DeSoto150

1941 De Soto


1941Chrysler150

1941 Chrysler


1942StudebakerChampion150

1942 Studebaker Champion


1946Buick150

1946 Buick


1947Chrysler150

1947 Chrysler (full frontal)


1949Buick150

1949 Buick


1949Mercury150

1949 Mercury


1950Buick150

1950 Buick


1951Buick150

1951 Buick


1951OldsRocket150

1951 Oldsmobile Rocket 88


1953Kaiser-Darrin150

1953 Kaiser-Darrin (full frontal, photographic)


1954Pontiac150

1954 Pontiac (full frontal)


1954Chevrolet150

1954 Chevrolet


1954Willys150

1954 Willys


1954Plymouth150

1954 Plymouth


1960Vauxhall150

1960 Vauxhall


NashArrowFlightRide150

1939 Nash


1969MustangMachI-150

1969 Mustang Mach I ( The first new car I owned was one of these, green, Hurst shifter. )



Auto Postcards  There are many great images of vintage cars on postcards, the early ones (20s, 30s) mostly in B/W, the subsequent ones in color. I'll post a few . . . 


(needs_ID)150


1939Buick150

1939 Buick


1940BuickSpecial150

1940 Buick Special


1947PontiacSportCoupe150

1947 Pontiac Torpedo Sport Coupe

This is essentially the car on which I learned to drive. From 1941-1946—over the WWII years—the design had remained pretty much the same, with a few trim changes there and there. In the 1947, the front fenders were extended back, lengthened. About 1950, my folks bought a used 1941 Torpedo Sedan Coupe, a low-end 2-door. After it was taken off the road and parked in the back yard, after my parents moved on to their next well-used second-hand car (a 1948 black 4-door Dodge), the Pontiac was mine (ae14) to drive around in the small fields and the wood roads behind our house. I of course had visions of putting it on the road the minute I reached ae16 and had my license. I thought that my parents were on the same wavelength. Not. One afternoon not long before that birthday, I came home from school to find the car on its side in the back yard, and a guy from a junkyard well along, using a cutting torch to cut it down into smaller scrap metal pieces. Major bummer.

"My" 1941, beside the kitchen porch in 1954 (I was 10 years old then) . . . 

1941PontiacCoupe150



1955DodgeLancer150

1955 Dodge Lancer


1955PackardClipper150

1955 Packard Clipper


1956Pontiac150

1956 Pontiac


Clicking on a thumbnail image opens a larger image . . .